Advertising Paper Essay Example | Topics and Well Written Essays - 250 words

Advertising Paper - Essay Example ommercial media advertising can bring out the unique taste and natural additives such as fruit nuts differentiating the product from other chocolate brands. Starbucks coffee is a branded product that can be differentiated through advertisements based on hidden differences. Starbucks coffee may look and taste the same as any other brand, but the unique preparation recipe of artificial sweeteners different. The combination of social media, internet, and out-of-home advertising can be used to inform the consumer on the unique recipe to achieve the hidden difference of Starbucks coffee. Wall Street Network Solution provides telecommunication services that can be differentiated through advertisements based on induced differences. Each telecommunication offers similar services, but Wall Street Network Solution has sponsored and helped financial institutions grow making it unique from similar service providers offering networking services. Advertising campaigns and special event sponsorships can be used to portray the induced differences in that the service is not only focused on only providing networking services to the financial community, but also provide support. Additionally, support provided by the service feature in most newspapers forming a part of advertising that indicate favorable publicity; hence, most consumers would choose the service given its uniqueness bringing about induced

Project Management Principles Essay Example | Topics and Well Written Essays - 1000 words

Project Management Principles - Essay Example Once the purpose has been stated, the planning stage can commence. An important part of the planning is to define what is required for the problem to be solved. These requirements should be clearly stated and communicated to employees in such a fashion that everyone is onboard with the plan of action. The next stage of project management is prioritizing. This is an often unnoticed stage in the process because it does not openly contribute to the solution. Actually, prioritizing targets is a very sensible thing to do because there may not be enough time or resources available to complete everything to an acceptable standard. It should be expected that the project may not be completed within the budgeted timeframe, so alternative plans need to be prepared just in case the unthinkable happens. Generally, organizations should plan to take more time than is needed just to be safe. In order to help accomplish the goals and objectives of a project management plan, a project manager needs to be appointed as the leader. This person is vital because they will determine the potential success or failure of the project. This person holds a critical role within the organization because his responsibility is to deal with any obstacles that may crop up. Other than this position, there should also be a project sponsor. The project sponsor is the person who will receive a benefit from the project. There are three people that should report to the project sponsor: application architects, technical architects, and data architects. Apart from these people, there should also be analysts, designers, modelers, and developers. It is preferred that experts are given these positions, but trainees are also acceptable. If this happens to be the case, then there should be no more than two trainees to one expert. Once the project has begun, senior management will require an approximate estimate of how long each stage of the project will take. There are three methods that are commonly used wit hin organizations for giving estimations: top-down, parametric, and bottom-up. The first method is not very accurate, but can be useful in giving a rough estimate at the start of the project management process. The parametric system is slightly more accurate in that this process sums the number of work units by the time it takes to complete one work unit. This technique is generally useful when a certain task has previously been completed and thus the new task can be estimated based on that fact. Lastly, the bottom-up method is the most accurate, but every single detail is required to give an approximation on how long a task will take. In terms of issues that may come up in project management, I feel that lack of clarity plays a huge part in the project not going to plan. At the beginning of the project, if every step is not laid out, then it will be difficult to determine which processes have been completed. A written agreement should be made between the project manager, the projec t customer, and the project sponsor. This document should identify the project’s objective and how this objective will be met. It may be that the project needs to change slightly once the process has begun. If this is the case, then the change management process needs to be implemented so changes can be made when needed. This leads to the next issue with project management—shifting managerial priorities. The business environment is always