Parle G Essay Example

Parle G Essay Parle-G biscuit Parle-G  or  Parle Glucose  is a brand of  biscuits  manufactured by  Parle Products  in India. As of 2011, it is the largest selling brand of biscuits in the world according to  Nielsen. [1] Contents [hide] * 1  History * 2  Marketing * 3  References * 4  External links - History[edit source  |  editbeta] Parle Products  was established in the  Vile Parle  suburb of  Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits. [2] Parle-G biscuits were earlier called Parle Gluco Biscuits until 1980s. The G in the name Parle-G originally stood for Glucose, though a later brand slogan also stated G means Genius. In 2013, Parle-G became Indias first domestic  FMCG  brand to cross the  Ã‚  5,000  crore  in retail sales. [3] - Marketing[edit source  |  editbeta] Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow  wax paper  wrapper with the depiction of a young girl named Gunjan Gundaniya on the front. Now it is available in plastic wrapping. Design of packing is same as earlier. When company change the packing of Parle-G from wax paper to plastic, they make a ad of putting of Parle-G in fish tank. The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in the 58th place as the Most Trusted brands of India. As f January 2013, Parle-Gs strong distribution network covered over 6 million retail stores in India. [4] The low price is another important factor in Parle-Gs popularity. Outside India, it is sold for 99 cents for a 418  gram pack as of 2012. A more common 80 gram snack pack is sold for as low as 15 cents at Indian grocers, and 40 cents at major retailers. Profile Of Parle G Company:- Par le-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are  one of the mostpopular  biscuitsinIndia. Parle-G is one of the oldest brand names as well  as the largest selling brand of  biscuits in India. We will write a custom essay sample on Parle G specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Parle G specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Parle G specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For decades, the product was instantly recognized by its iconic white and yellowwaxpaper  wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted torecreate and sell lower quality products of similar names with virtually identical package  design. The companyssloganis G means Genius . The name, Parle-G, is derived from the name of thesuburban rail station,Vile Parlewhich in turn is based on village Parle in olden days (there is also  areacalled Irle nearby where theParle Agroproduction factory is based). This popular biscuit is primarily eaten  as a tea-time snack. Parle-G is the largest selling biscuit in the world. It has a 70% market share in India in the glucose biscuitcategory followed by Britannia, Tiger (17-18%) and  ITCs Sunfeast (8-9%). The brand is  estimated to beworth over Rs 2,000 crore (Rs 20 billion), and contributes more than  50 per cent of the companys turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs. 3,500 crore (Rs. 35 billion). It also is popular across the world and is starting to sell in Western Europe and  US * History and Evolution ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Companys ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I. T. C. Limited in 1974. In recognition of the Companys multi-business portfolio encompassing a wide range of businesses Cigarettes amp; Tobacco, Hotels, Information Technology, Packaging, Paperboards amp; Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education amp; Stationery and Personal Care the full stops in the Companys name were removed effective September 18, 2001. The Company now stands rechristened ITC Limited. The Company? s beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Companys existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J. L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into Indias future. The Companys headquarter building, Virginia House, which came up on that plot of land two years later, would go on to become one of Kolkatas most venerated landmarks. * 3. In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened ITC-Welcomgroup Hotel Chola. The objective of ITCs entry into the hotels business was rooted in the concept of creating value for the nation. ITC chose the hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment. Since then ITCs Hotels business has grown to occupy a position of leadership, with over 100 owned and managed properties spread across India. In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India. Bhadrachalam Paperboards amalgamated with the Company effective March 13, 2002 and became a Division of the Company, Bhadrachalam Paperboards Division. In November 2002, this division merged with the Companys Tribeni Tissues Division to form the Paperboards amp; Specialty Papers Division. ITCs paperboards technology, productivity, quality and manufacturing processes are comparable to the best in the world. It has also made an immense contribution to the development of Sarapaka, an economically backward area in the state of Andhra Pradesh. It is directly involved in education, environmental protection and community development. In 2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service with reduced lead time and a wider product range. In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. Since inception, its shares have been held by ITC, British American Tobacco and various independent shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal). 4. In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major supplier of tissue paper to the cigarette industry. The merged entity was named the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was merged with the Bhadrachalam Paperboards Division to form the Paperboards amp; Specialty Papers Division in November 2002. ITC also ent ered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). ITC also initiated a foray into the popular segment with its mens wear brand, John Players, in 2002. In 2006, Wills Lifestyle became title partner of the countrys most premier fashion event Wills Lifestyle India Fashion Week that has gained recognition from buyers and retailers as the single largest B-2-B platform for the Fashion Design industry. To mark the occasion, ITC launched a special Celebration Series, taking the event forward to consumers. In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities in this area. Today ITC Infotech is one of India’s fastest growing global IT and IT-enabled services companies and has established itself as a key player in offshore outsourcing, providing outsourced IT solutions and services to leading global customers across key focus verticals Manufacturing, BFSI (Banking, Financial Services amp; Insurance), CPGamp;R (Consumer Packaged Goods amp; Retail), THT (Travel, Hospitality and Transportation) and Media amp; Entertainment. 5. chairmanBoard of Y C DeveshwarDirectors EXECUTIVE DIRECTORS NakulAnand P V Dhobale K N Grant NON-EXECUTIVE DIRECTORS A Baijal S Banerjee AV Girija Kumar S H Khan S B Mathur D K Mehrotra PB H G Powell Anthony Ruys Ramanujam B BasudebSen K Vaidyanath Vijayaraghavan * 6. Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri Busi ness Division for export of agri-commodities. The Division is today one of Indias largest exporters. ITCs unique and now widely acknowledged e- Choupal initiative began in 2000 with soya farmers in Madhya Pradesh. Now it extends to 10 states covering over 4 million farmers. ITCs first rural mall, christened ChoupalSaagar was inaugurated in August 2004 at Sehore. On the rural retail front, 24 ChoupalSaagars are now operational in the 3 states of Madhya Pradesh, Maharashtra and Uttar Pradesh. In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch of Expressions range of greeting cards. A line of premium range of notebooks under brand â€Å"Paperkraft† was launched in 2002. To augment its offering and to reach a wider student population, the popular range of notebooks was launched under brand â€Å"Classmate† in 2003. Classmate† over the years has grown to become India? s largest notebook brand and has also increased its portfolio to occupy a greater share of the school bag. Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils under the â€Å"Classmate† brand. In 2008, ITC repositioned the business as the Education and Stationery Products Busines s and launched Indias first environment friendly premium business paper under the â€Å"Paperkraft† Brand. â€Å"Paperkraft† offers a diverse portfolio in the premium executive stationery and office consumables segment. Paperkraft entered new categories in the office consumable segment with the launch of Textliners, Permanent Ink Markers and White Board Markers in 2009. * 7. Products of Sunfeast1. Sunfeast Milky Magic2. Sunfeast Marie Light3. Sunfeast Golden Bakery4. Sunfeast Dark Fantasy5. Sunfeast Dark Fantasy Choco Fills6. Sunfeast Glucose7. Sunfeast Dream Cream8. Sunfeast Snacky9. Sunfeast sweet n salt10. Sunfeast Nice11. Sunfeast Benne Vita Flaxseed Biscuits12. Sunfeast Special13. Sunfeast Pasta14. Sunfeast Yippee! * 8. Sunfeast Milky MagicPacked with goodness of milkthese deliciously nutritious crispand crunchy biscuits are afavorite among mothers and kids. Milky Magic has the ‘Magic of 2’ -A perfect balance of energy thataids physical strength and mentalability. These biscuits strike theright balance of milk and wheatwhich helps in an all rounddevelopment and nurturing of thechild. * 9. Sunfeast Marie Light Sunfeast Marie Light Original : This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day . Sunfeast Marie Light Orange : It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. Sunfeast Marie Light Oats: The first of its kind in India, Sunfeast Marie Light Oats is enriched with the goodness of natural wheat fibre and soluble oats fibre. * 10. Sunfeast Golden Bakery is a premiumcookie on an innovative anddifferentiated platform. Launchednationally in March 2008, these cookiesare made from the recipes crafted bythe master bakers of ITC Hotels and areslowly baked in the traditional way tillthey are golden brown and develop thecrispy broken crust texture. The Sunfeast Golden Bakery cookiesare available in three distinct flavours SunfeastButter-Nut, Butterscotch and Choco-Nut cookies. These products aredesigned to give consumers a rich amp; Goldentruly indulgent experience. Bakery * 11. Sunfeast Dark FantasyInspired by the Master Chefs ofITC hotels, it is the richest ofchocolate vanilla biscuits. Thesebiscuits are created usingcarefully chosen premiumingredients for a sensoryexperience unlike any other. DarkFantasy is more than a biscuit, it? sa luxurious mix of aromatic cocoaand vanilla. * 12. Sunfeast Dark Fantasy ChocoFills Sunfeast Dark Fantasy Choco Fills is the latest and the most premium offering from the portfolio of Sunfeast. An exquisite combination of luscious chocolate filling enrobed within a perfectly baked rich cookie outer. An offer that fully epitomizes the brand promise of Pure Indulgence. * 13. Sunfeast Glucose For those light hunger pangs, a wholesome amp; nutritious choice as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but for adults too. * 14. Sunfeast Dream CreamA truly scrumptious range ofcream biscuits that havebecome an instant hit withchildren. ITC? s chefs haveput their legendary skills intothese biscuits to deliver trulytasty cream biscuits. SpecialFlavor Crystals in theStrawberry variant keeps thecreamy flavor linger on. * 15. Sunfeast Snacky Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, it’s the quintessential ‘Family Biscuit’. Available in two variants, Classic salted and Chilli flakes the very first of its kind in India. * 16. Sunfeast sweet n salt These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste! * 17. Sunfeast Nice These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer. * 18. Sunfeast Benne Vita FlaxseedBiscuits If Benne Vita in Italian stands for ‘Good Life’, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health. * 19. SunfeastITC Sunfeast presents a range ofSpecial cookies and creams. Special Cookies: SpecialMade with best quality wheat, cashewand butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth- watering treat that makes every moment special. Available in Cashew amp; Butter. Special Creams: Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits. Available in Orange, Chocolate amp; Elaichi variants. * 20. Sunfeast PastaThe Sunfeast product portfolio wasexpanded in early 2005 to includehealthy snacking options as well. Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavours, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavours Pizza style, Chicken and Tangy Tomato. The  Sunfeast Open  was an annual  WTA Tour  tennis  tournament  that was started inKolkata  in 2005. The event was a Tier III-tournament with a prize money of USD 175,000 and was played on indoors  greenset. The fourth edition of the   WTA Sunfeast Open, slated to be held in  Kolkata  from October 6-12, 2008, was shifted to  Mumbai  as the dates clash with the  Durga Puja. The 2008 tournament in Mumbai, was to be held outdoors in the premises of  Cricket Club of India, unlike the previous three editions. ITC, an Indian conglomerate based out of  Kolkata  was the primary sponsor of the event. The company owns the Sunfeast brand of biscuits. Since 2008, the Sunfeast Open, has no longer been listed on the WTA calendar and hence has been cancelled after running into trouble regarding venues. ITC Limited  (BSE:  500875) or  ITC  is an Indian  conglomerate  headquartered in  Kolkata, West Bengal. [2]  Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper amp; Packaging and Agri Business. ITCs annual turnover stood at $7 billion and  market capitalisation  of over US$34 billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company of India and was renamed as the  India Tobacco Company  in 1970, I. T. C. Limited in 1974 and finally ITC Limited in 2001[3] The company is headed by  Yogesh Chander Deveshwar. It employs over 29,000 people at more than 60 locations across India and is listed on  Forbes 2000. ITC Limited completed 100 years on 24 August 2010. ITC has operations in the FMCG (Fast Moving Consumer Goods) industry, Hotels, Paperboards amp; Specialty Papers, Packaging, Agri-Business and Information Technology. While ITC is a market leader in its businesses of Hotels, Paperboards, Packaging, Agri-Exports and Cigarettes, it is rapidly gaining market share even in its nascent businesses of Packaged Foods amp; Confectionery, Branded Apparel, Personal Care and Stationery. Meera Shankar joined the board of ITC Ltd as the first women director in its history. She is an additional non-executive director of the company. [4][5] Parle G Essay Example Parle G Paper Parle-G biscuit Parle-G  or  Parle Glucose  is a brand of  biscuits  manufactured by  Parle Products  in India. As of 2011, it is the largest selling brand of biscuits in the world according to  Nielsen. [1] Contents [hide] * 1  History * 2  Marketing * 3  References * 4  External links - History[edit source  |  editbeta] Parle Products  was established in the  Vile Parle  suburb of  Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits. [2] Parle-G biscuits were earlier called Parle Gluco Biscuits until 1980s. The G in the name Parle-G originally stood for Glucose, though a later brand slogan also stated G means Genius. In 2013, Parle-G became Indias first domestic  FMCG  brand to cross the  Ã‚  5,000  crore  in retail sales. [3] - Marketing[edit source  |  editbeta] Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow  wax paper  wrapper with the depiction of a young girl named Gunjan Gundaniya on the front. Now it is available in plastic wrapping. Design of packing is same as earlier. When company change the packing of Parle-G from wax paper to plastic, they make a ad of putting of Parle-G in fish tank. The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in the 58th place as the Most Trusted brands of India. As f January 2013, Parle-Gs strong distribution network covered over 6 million retail stores in India. [4] The low price is another important factor in Parle-Gs popularity. Outside India, it is sold for 99 cents for a 418  gram pack as of 2012. A more common 80 gram snack pack is sold for as low as 15 cents at Indian grocers, and 40 cents at major retailers. Profile Of Parle G Company:- Par le-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are  one of the mostpopular  biscuitsinIndia. Parle-G is one of the oldest brand names as well  as the largest selling brand of  biscuits in India. We will write a custom essay sample on Parle G specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Parle G specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Parle G specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For decades, the product was instantly recognized by its iconic white and yellowwaxpaper  wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted torecreate and sell lower quality products of similar names with virtually identical package  design. The companyssloganis G means Genius . The name, Parle-G, is derived from the name of thesuburban rail station,Vile Parlewhich in turn is based on village Parle in olden days (there is also  areacalled Irle nearby where theParle Agroproduction factory is based). This popular biscuit is primarily eaten  as a tea-time snack. Parle-G is the largest selling biscuit in the world. It has a 70% market share in India in the glucose biscuitcategory followed by Britannia, Tiger (17-18%) and  ITCs Sunfeast (8-9%). The brand is  estimated to beworth over Rs 2,000 crore (Rs 20 billion), and contributes more than  50 per cent of the companys turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs. 3,500 crore (Rs. 35 billion). It also is popular across the world and is starting to sell in Western Europe and  US * History and Evolution ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Companys ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I. T. C. Limited in 1974. In recognition of the Companys multi-business portfolio encompassing a wide range of businesses Cigarettes amp; Tobacco, Hotels, Information Technology, Packaging, Paperboards amp; Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education amp; Stationery and Personal Care the full stops in the Companys name were removed effective September 18, 2001. The Company now stands rechristened ITC Limited. The Company? s beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Companys existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J. L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into Indias future. The Companys headquarter building, Virginia House, which came up on that plot of land two years later, would go on to become one of Kolkatas most venerated landmarks. * 3. In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened ITC-Welcomgroup Hotel Chola. The objective of ITCs entry into the hotels business was rooted in the concept of creating value for the nation. ITC chose the hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment. Since then ITCs Hotels business has grown to occupy a position of leadership, with over 100 owned and managed properties spread across India. In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India. Bhadrachalam Paperboards amalgamated with the Company effective March 13, 2002 and became a Division of the Company, Bhadrachalam Paperboards Division. In November 2002, this division merged with the Companys Tribeni Tissues Division to form the Paperboards amp; Specialty Papers Division. ITCs paperboards technology, productivity, quality and manufacturing processes are comparable to the best in the world. It has also made an immense contribution to the development of Sarapaka, an economically backward area in the state of Andhra Pradesh. It is directly involved in education, environmental protection and community development. In 2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service with reduced lead time and a wider product range. In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. Since inception, its shares have been held by ITC, British American Tobacco and various independent shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal). 4. In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major supplier of tissue paper to the cigarette industry. The merged entity was named the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was merged with the Bhadrachalam Paperboards Division to form the Paperboards amp; Specialty Papers Division in November 2002. ITC also ent ered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). ITC also initiated a foray into the popular segment with its mens wear brand, John Players, in 2002. In 2006, Wills Lifestyle became title partner of the countrys most premier fashion event Wills Lifestyle India Fashion Week that has gained recognition from buyers and retailers as the single largest B-2-B platform for the Fashion Design industry. To mark the occasion, ITC launched a special Celebration Series, taking the event forward to consumers. In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities in this area. Today ITC Infotech is one of India’s fastest growing global IT and IT-enabled services companies and has established itself as a key player in offshore outsourcing, providing outsourced IT solutions and services to leading global customers across key focus verticals Manufacturing, BFSI (Banking, Financial Services amp; Insurance), CPGamp;R (Consumer Packaged Goods amp; Retail), THT (Travel, Hospitality and Transportation) and Media amp; Entertainment. 5. chairmanBoard of Y C DeveshwarDirectors EXECUTIVE DIRECTORS NakulAnand P V Dhobale K N Grant NON-EXECUTIVE DIRECTORS A Baijal S Banerjee AV Girija Kumar S H Khan S B Mathur D K Mehrotra PB H G Powell Anthony Ruys Ramanujam B BasudebSen K Vaidyanath Vijayaraghavan * 6. Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri Busi ness Division for export of agri-commodities. The Division is today one of Indias largest exporters. ITCs unique and now widely acknowledged e- Choupal initiative began in 2000 with soya farmers in Madhya Pradesh. Now it extends to 10 states covering over 4 million farmers. ITCs first rural mall, christened ChoupalSaagar was inaugurated in August 2004 at Sehore. On the rural retail front, 24 ChoupalSaagars are now operational in the 3 states of Madhya Pradesh, Maharashtra and Uttar Pradesh. In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch of Expressions range of greeting cards. A line of premium range of notebooks under brand â€Å"Paperkraft† was launched in 2002. To augment its offering and to reach a wider student population, the popular range of notebooks was launched under brand â€Å"Classmate† in 2003. Classmate† over the years has grown to become India? s largest notebook brand and has also increased its portfolio to occupy a greater share of the school bag. Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils under the â€Å"Classmate† brand. In 2008, ITC repositioned the business as the Education and Stationery Products Busines s and launched Indias first environment friendly premium business paper under the â€Å"Paperkraft† Brand. â€Å"Paperkraft† offers a diverse portfolio in the premium executive stationery and office consumables segment. Paperkraft entered new categories in the office consumable segment with the launch of Textliners, Permanent Ink Markers and White Board Markers in 2009. * 7. Products of Sunfeast1. Sunfeast Milky Magic2. Sunfeast Marie Light3. Sunfeast Golden Bakery4. Sunfeast Dark Fantasy5. Sunfeast Dark Fantasy Choco Fills6. Sunfeast Glucose7. Sunfeast Dream Cream8. Sunfeast Snacky9. Sunfeast sweet n salt10. Sunfeast Nice11. Sunfeast Benne Vita Flaxseed Biscuits12. Sunfeast Special13. Sunfeast Pasta14. Sunfeast Yippee! * 8. Sunfeast Milky MagicPacked with goodness of milkthese deliciously nutritious crispand crunchy biscuits are afavorite among mothers and kids. Milky Magic has the ‘Magic of 2’ -A perfect balance of energy thataids physical strength and mentalability. These biscuits strike theright balance of milk and wheatwhich helps in an all rounddevelopment and nurturing of thechild. * 9. Sunfeast Marie Light Sunfeast Marie Light Original : This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day . Sunfeast Marie Light Orange : It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. Sunfeast Marie Light Oats: The first of its kind in India, Sunfeast Marie Light Oats is enriched with the goodness of natural wheat fibre and soluble oats fibre. * 10. Sunfeast Golden Bakery is a premiumcookie on an innovative anddifferentiated platform. Launchednationally in March 2008, these cookiesare made from the recipes crafted bythe master bakers of ITC Hotels and areslowly baked in the traditional way tillthey are golden brown and develop thecrispy broken crust texture. The Sunfeast Golden Bakery cookiesare available in three distinct flavours SunfeastButter-Nut, Butterscotch and Choco-Nut cookies. These products aredesigned to give consumers a rich amp; Goldentruly indulgent experience. Bakery * 11. Sunfeast Dark FantasyInspired by the Master Chefs ofITC hotels, it is the richest ofchocolate vanilla biscuits. Thesebiscuits are created usingcarefully chosen premiumingredients for a sensoryexperience unlike any other. DarkFantasy is more than a biscuit, it? sa luxurious mix of aromatic cocoaand vanilla. * 12. Sunfeast Dark Fantasy ChocoFills Sunfeast Dark Fantasy Choco Fills is the latest and the most premium offering from the portfolio of Sunfeast. An exquisite combination of luscious chocolate filling enrobed within a perfectly baked rich cookie outer. An offer that fully epitomizes the brand promise of Pure Indulgence. * 13. Sunfeast Glucose For those light hunger pangs, a wholesome amp; nutritious choice as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but for adults too. * 14. Sunfeast Dream CreamA truly scrumptious range ofcream biscuits that havebecome an instant hit withchildren. ITC? s chefs haveput their legendary skills intothese biscuits to deliver trulytasty cream biscuits. SpecialFlavor Crystals in theStrawberry variant keeps thecreamy flavor linger on. * 15. Sunfeast Snacky Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, it’s the quintessential ‘Family Biscuit’. Available in two variants, Classic salted and Chilli flakes the very first of its kind in India. * 16. Sunfeast sweet n salt These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste! * 17. Sunfeast Nice These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer. * 18. Sunfeast Benne Vita FlaxseedBiscuits If Benne Vita in Italian stands for ‘Good Life’, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health. * 19. SunfeastITC Sunfeast presents a range ofSpecial cookies and creams. Special Cookies: SpecialMade with best quality wheat, cashewand butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth- watering treat that makes every moment special. Available in Cashew amp; Butter. Special Creams: Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits. Available in Orange, Chocolate amp; Elaichi variants. * 20. Sunfeast PastaThe Sunfeast product portfolio wasexpanded in early 2005 to includehealthy snacking options as well. Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavours, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavours Pizza style, Chicken and Tangy Tomato. The  Sunfeast Open  was an annual  WTA Tour  tennis  tournament  that was started inKolkata  in 2005. The event was a Tier III-tournament with a prize money of USD 175,000 and was played on indoors  greenset. The fourth edition of the   WTA Sunfeast Open, slated to be held in  Kolkata  from October 6-12, 2008, was shifted to  Mumbai  as the dates clash with the  Durga Puja. The 2008 tournament in Mumbai, was to be held outdoors in the premises of  Cricket Club of India, unlike the previous three editions. ITC, an Indian conglomerate based out of  Kolkata  was the primary sponsor of the event. The company owns the Sunfeast brand of biscuits. Since 2008, the Sunfeast Open, has no longer been listed on the WTA calendar and hence has been cancelled after running into trouble regarding venues. ITC Limited  (BSE:  500875) or  ITC  is an Indian  conglomerate  headquartered in  Kolkata, West Bengal. [2]  Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper amp; Packaging and Agri Business. ITCs annual turnover stood at $7 billion and  market capitalisation  of over US$34 billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company of India and was renamed as the  India Tobacco Company  in 1970, I. T. C. Limited in 1974 and finally ITC Limited in 2001[3] The company is headed by  Yogesh Chander Deveshwar. It employs over 29,000 people at more than 60 locations across India and is listed on  Forbes 2000. ITC Limited completed 100 years on 24 August 2010. ITC has operations in the FMCG (Fast Moving Consumer Goods) industry, Hotels, Paperboards amp; Specialty Papers, Packaging, Agri-Business and Information Technology. While ITC is a market leader in its businesses of Hotels, Paperboards, Packaging, Agri-Exports and Cigarettes, it is rapidly gaining market share even in its nascent businesses of Packaged Foods amp; Confectionery, Branded Apparel, Personal Care and Stationery. Meera Shankar joined the board of ITC Ltd as the first women director in its history. She is an additional non-executive director of the company. [4][5]

Global Warming and Carbon Credits

Global Warming and Carbon Credits Free Online Research Papers Global warming refers to the recent increase in the Earths temperature. The effects of this climate change are already being felt around the world. Scientists predict that temperatures will rise up to 6 °C further over the next century. This may cause rises in sea level, extre,e weather events such as hurricanes and heat waves, and war and disease, particularly in developing countries. It is generally agreed that global warming is caused by greenhouse gases emitted by humans into the Earths atmosphere. The biggest contributor is carbon dioxide, which is generated by burning fossil fuels such as coal, oil or gas. Every car or plane journey contributes directly to the Earths change in climate. Most of the worlds electricity is also generated from these fuels, despite renewable alternatives such as wind and solar power. The ideal solution would be an immediate and drastic drop in global carbon emissions. However this is not going to happen in our lifetimes. In fact, rapid economic development in countries such as China and India, as well as ongoing growth in the rest of the world, mean that carbon emissions are still increasing year on year. The Kyoto protocol is a first international attempt to address the issue seriously, but it has met with limited success. Enter Carbon Credits Carbon credits (or carbon offsets) offer an interim solution for companies and individuals. After calculating the quantity of carbon emitted by flying, driving and using electricity, the carbon emitter pays for a project that reduces carbon emissions by this same amount. Since greenhouse gases circulate freely in the atmosphere, this project can be located anywhere in the world. Carbon Catalog lists many different types of carbon project. Those involving solar, wind and hydroelectric power generate energy from renewable sources instead of fossil fuels. By increasing efficiency, switching fuels or generating heat and electricity together. Many projects lower energy requirements via better lighting, materials, building or public transport. After carbon dioxide, the second most important greenhouse gas is methane. While there is much less methane in the atmosphere, every tone causes 20-70 as much warming as a tone of carbon dioxide. Many projects capture industrial or agricultural methane and burn it to generate energy. The money one pays to offset one’s remaining emissions goes to projects that need funding to stop the releasing of greenhouse gases ( like supportable energy developers and rubbish heap gas capturers ) or that remove greenhouse gases from the atmosphere ( like reforesters ). CO2 emissions emitted anywhere in the world contribute to global warming and climate change. The opposite is also correct, removing or reducing greenhouse gases anywhere helps stop climate change. Kyoto protocol: Launched in the winter of 1997, the protocol was designed to establish a broad agreement between countries around the world to restrict emissions of harmful greenhouse gases. Due to the too complex membership process and split ratification standards, it took until first quarter of 2005 before it became enforced. It took a long journey to its enforcement in 2005 since negotiations were not only lengthy and complex but was also factious. Merely signing up to the Kyoto Protocol did not in itself carry any real weight. When a country agreed to ratify Kyoto Protocols conditions, it is then that it would actually come into force, and merely signing it did not mean anything. Ratification ensured that the country would actively participate in reducing emissions against a specified target. Those who were unable to do so would need to engage in emissions trading, buying credits from participating countries which had been able to reduce their emissions beyond the specification. According to the Kyoto Protocol sponsor, the United Nations Framework Convention on Climate Change, this treaty aimed to stabilize greenhouse gas concentrations in air at a level that would not interfere with the natural climate system. To this day, 183 parties have ratified the protocol with the latest major standout to sign up being Australia. Launched in the winter of 1997, the protocol was designed to establish a broad agreement between countries around the world to restrict emissions of harmful greenhouse gases. Due to the too complex membership process and split ratification standards, it took until first quarter of 2005 before it became enforced. It took a long journey to its enforcement in 2005 since negotiations were not only lengthy and complex but were also factious. Merely signing up to the Kyoto Protocol did not in itself carry any real weight. When a country agreed to ratify Kyoto Protocols conditions, it is then that it would actually come into force, and merely signing it did not mean anything. Ratification ensured that the country would actively participate in reducing emissions against a specified target. Those who were unable to do so would need to engage in emissions trading, buying credits from participating countries which had been able to reduce their emissions beyond the specification. According to the Kyoto Protocol sponsor, the United Nations Framework Convention on Climate Change, this treaty aimed to stabilize greenhouse gas concentrations in air at a level that would not interfere with the natural climate system. To this day, 183 parties have ratified the protocol with the latest major standout to sign up being Australia. How does it exactly work? The goal is to stop the increase of carbon dioxide emissions. The Kyoto Protocol presents nations with the challenge of reducing greenhouse gases and storing more carbon. A nation that finds it hard to meet its target of reducing GHG could pay another nation to reduce emissions by an appropriate quantity. The carbon credit system was ratified in conjunction with the Kyoto Protocol. For example, if an environmentalist group plants enough trees to reduce emissions by one ton, the group will be awarded a credit. If a steel producer has an emissions quota of 10 tons, but is expecting to produce 11 tons, it could purchase this carbon credit from the environmental group. The carbon credit system looks to reduce emissions by having countries honor their emission quotas and offer incentives for being below them. What is Carbon Trade? An idea presented in response to the Kyoto Protocol that involves the trading of greenhouse gas (GHG) emission rights between nations. For example, if Country X exceeds its capacity of GHG and Country Y has a surplus of capacity, a monetary agreement could be made that would see Country X pay Country Y for the right to use its surplus capacity. Credits versus Taxes Credits were chosen by the signatories to the Kyoto Protocol as an alternative to Carbon taxes. A drawback of tax-raising schemes is that, they are not frequently hypothecated, and so some or all of the taxation raised by a government may be applied inefficiently or not used to benefit the environment. By treating emissions as a market commodity it becomes easier for business to understand and manage their activities, while economists and traders can attempt to predict future pricing using well understood market theories. Thus the main advantages of a tradable carbon credit over a carbon tax are: 1. The price is more likely to be perceived as fair by those paying it, as the cost of carbon is set by the market, and not by politicians. Investors in credits have more control over their own costs. 2. The flexible mechanisms of the Kyoto Protocol ensure that all investment goes into genuine sustainable carbon reduction schemes, through its internationally-agreed validation process. Key players: Bank of America is a leader in carbon-reduction strategies. The bank recently launched a $20 billion, 10-year initiative to finance emission-reduction projects, invest in green technology, and facilitate carbon-credit trading. BP is among the most well-known companies to implement an internal cap-and-trade system. The company assigned its 150 units an emissions quota and allowed them to buy and sell carbon credits among themselves. The European Union Emission Trading Scheme (EU ETS) is the mandatory cap-and-trade program for the EU. The Chicago Climate Exchange (CCX) is a U.S. carbon-trading scheme in which companies make a voluntary but legally binding commitment to meet emissions targets. Impact on the environment and society: The carbon credit system, though critical at the moment does pose a lot of advantages: The money from the purchases of carbon credits is used to create renewable energy projects and develop sources of renewable energy from wind turbines and solar panels for example. Energy saving initiatives are also created using carbon credits. People in the developing world are often given investment to help them save energy. The advantages of carbon credits mean that some of the schemes used like protecting rainforest have other environmental benefits. Though schemes like this are clearly flawed because they are not offsetting any carbon like they should be doing, but are merely stopping more being released by the cutting down of trees. Carbon credits system helps in ‘storing’ carbon in the soil which helps in green growth and purification of the atmosphere Energy saved means energy gained, saving energy will gradually put up for gaining it which will increase efficiency, plus make way for better avenues of energy The carbon credits idea greatly aids in putting a cap on the unchecked release of greenhouse gases across the world. Industries that pollute the atmosphere are penalized to do so and those who do not are incentivized. Hence companies and governments are persuaded to use eco-friendly means to ensure that unabated emissions of greenhouse gases don’t occur. An international market for carbon credits makes sure that companies can opt for and practise this system without difficulty. Trading is simple under this system as the regulations and methodologies are clear and simple, and this results in its popularity and effectiveness. More than the penalty awarded to erring companies, the rewards and appreciation given to green firms is what makes this system so popular and exclusive. This means that organizations with limited emissions will come up with strategies to further curtail emissions so that they can sell more carbon credits in the international market and thereby increase their profits. Hence, this system leads to a cleaner and greener environment. A majority of nations across the world have welcomed and embraced the method of carbon credits trading, and this is probably its most important benefit. Many projects fail because they are not able to generate widespread acceptance. By getting this aspect right, carbon credits look all set to bring about a significant improvement in the environment. trading may also allow a relocation of fuel intensive industries closer to fuel sources while maintaining or decreasing the total greenhouse gas output trading allows flexibility to innovate, develop appropriate technologies for developing countries and make technological advances in effective greenhouse gas emission reduction or carbon sinks Disadvantages: The Kyoto mechanism is the only internationally-agreed mechanism for regulating carbon credit activities, and, crucially, includes checks for additionality and overall effectiveness. Its supporting organisation, the UNFCCC, is the only organisation with a global mandate on the overall effectiveness of emission control systems, although enforcement of decisions relies on national co-operation. The Kyoto trading period only applies for five years between 2008 and 2012. The first phase of the EU ETS system started before then, and is expected to continue in a third phase afterwards, and may co-ordinate with whatever is internationally-agreed at but there is general uncertainty as to what will be agreed in Post-Kyoto Protocol negotiations on greenhouse gas emissions. As business investment often operates over decades, this adds risk and uncertainty to their plans. As several countries responsible for a large proportion of global emissions (notably USA, Australia, China) have avoided man datory caps, this also means that businesses in capped countries may perceive themselves to be working at a competitive disadvantage against those in uncapped countries as they are now paying for their carbon costs directly. The biggest drawback of carbon trading is lack of a comprehensive global structure for trading. Since majority of trade in carbon credits is conducted in the global market, it is difficult for regional enterprises to make use of this system. several small enterprises are not capable of affording the expenditure on buying the machinery or implementing sophisticated techniques that would reduce their emissions. As a result, the smaller businesses are made to repeatedly buy carbon credits in this system which leads to lowering of their capability to compete with bigger organizations. Theoretically, this scheme must bring down the overall level of carbon emissions. In reality, what credit trading does at best is to shift pollution from one place to another, in fact from one company to another. In countries where it is a lot cheaper for companies to simply shift to green technology than paying carbon/abatement taxes, companies will keep earning credit. When a substantial number of companies go green and earn credits, the value of credits in the market will go down because of increased supply. Non-green companies will enjoy this supply surplus and simply buy cheap credits. There will be less and less incentive for non-green companies to shift to green technology/practices, the preferred and ideal way to environmental protection. A lot of third parties appear in the system and a global regulatory body lacks Although theoretically, carbon credits system is supposed to reduce the atmospheric pollution by getting rid of the greenhouse gases, practically it does not. It may seem, What a cool idea! But instead of reducing our own carbon emissions, we are paying other people to reduce theirs. Carbon offsets - and emissions-trading schemes, their industrial-scale siblings - are the environmental version of subprime mortgages. They both started from some admirable premises. Developing countries like China and India need to be recruited into the fight against greenhouse gases. And markets are a better mechanism for change than command and control. But when those big ideas collide with the real world, the result is hand-waving at best, outright scams at worst. Moreover, they give the illusion that something constructive is being done. A few fun facts: All the so-called clean development mechanisms authorized by the Kyoto Protocol, designed to keep 175 million tons of CO2 out of the atmosphere by 2012, will slow the rise of carbon emissions by 6.5 days. Depressed yet? Kyoto also forces companies in developed countries to pay china for destroying HFC-23 gas, even though Western manufacturers have been scrubbing this industrial byproduct for years without compensation. And wheres the guarantee that the tree planted in Bolivia to offset $10 worth of air travel, for instance, wont be chopped down long before it absorbs the requisite carbon? Nationally managed emissions-trading schemes could do a better job than Kyotos we-are-the-world approach by adding legal enforcement and serious oversight. But many economists have a safer way: a tax on fossil fuels. A carbon tax would eliminate three classes of parasites that have evolved to fill niches created by the global climate protocol: cynical marketers intent on greenwashing, blinkered bureaucrats shoveling indulgences to powerful incumbents, and deal-happy Wall Streeters looking for a shiny new billion-dollar trading toy. So we again come to the point where we ask, credits or taxes? Taxes have the following advantages: 1. Carbon taxes will lend predictability to energy prices, whereas cap-and-trade systems will aggravate the price volatility that historically has discouraged investments in less carbon-intensive electricity generation, carbon-reducing energy efficiency and carbon-replacing renewable energy. 2. Carbon taxes can be implemented much sooner than complex cap-and-trade systems. Because of the urgency of the climate crisis, we do not have the luxury of waiting while the myriad details of a cap-and-trade system are resolved through lengthy negotiations. 3. Carbon taxes are transparent and easily understandable, making them more likely to elicit the necessary public support than an opaque and difficult to understand cap-and-trade system. 4. Carbon taxes can be implemented with far less opportunity for manipulation by special interests, while a cap-and-trade system’s complexity opens it to exploitation by special interests and perverse incentives that can undermine public confidence and undercut its effectiveness. 5. Carbon taxes address emissions of carbon from every sector, whereas some cap-and-trade systems discussed to date have only targeted the electricity industry, which accounts for less than 40% of emissions. 6. Carbon tax revenues would most likely be returned to the public through dividends or progressive tax-shifting, while the costs of cap-and-trade systems are likely to become a hidden tax as dollars flow to market participants, lawyers and consultants. How can carbon credits help improve the environment and society? Carbon credits can provide a country with both monetary and non monetary benefits. Currently, carbon credits are valued at approximately â‚ ¬ 30 per metric tone. Even if a country generates 100,000 metric tons of carbon credits a year it can generate an additional â‚ ¬ 3 million which is a quite significant amount especially for a debt ridden country like India. However, if we look at the non monetary benefits, carbon credits are a gold mine as they lead to positive changes in the soil property and environmental quality. Carbon credits, in general, leads to improved soil structure, with surface structure becoming more stable and less prone to erosion. Especially significant is the subsequent increase in soil organic matter. As soil organic matter increases, soil water and nutrient capacity increases significantly. And crops will fare better during drought because infiltration and water holding capacity have improved. Also, organic matter and the associated soil biological population will increase in vigor and numbers with more diverse crop rotations. Organic matter also may bind pesticides, suppress disease organisms, and improve crop health and vigor as soil biological activity and diversity increase. These changes could become a boon for agricultural economies. With respect to environmental changes, improvements can be expected in air quality as dust, allergens, and pathogens in the air decline; in water quality as sediment and nutrient loads decline in surface water from better soil aggregation; and in agricultural productivity. Wildlife habitat also is improved with higher residue levels. However, benefits always come at a cost and these should be analyzed before the benefits are praised. COST OF CARBON CREDITS Carbon credits is not an investment free avenue. Though generating carbon credits incur very low production costs, the subsequent costs can be high. The major challenge is in measuring the quantity of carbon in trees. A range of simple to complex techniques is available for the purpose. In general, the techniques are more reliable for plantations of species such as radiata pine and certain eucalypts, but less so for plantations of other species or of mixed ages and mixed species. Other things remaining the same, measurement of carbon with higher statistical accuracy results in higher cost for the grower. Growers also incur costs in the steps leading to the sale of the carbon credits. The steps form a lengthy and costly process. Some of the key points in the process include aggregation of individual growers’ carbon into a sizeable pool; verification of the pool; issuance of carbon credit certificates by an independent agent; registration of certificates and their lodgment with an authorized market clearing house for sale; and exchange of the certificates and the monies. Also as the cost of services and transactions associated with selling carbon are subject to economies of scale; small scale growers end up paying higher cost per unit of carbon. Recently concerns have risen over the long term effects of carbon credits. Kyoto forests consist of big trees which use a lot of water. Water use by plantations, cause a reduction of approximately 38 per cent in the stream flow. This may prove fatal in the long run, especially in populated areas. Shortage of water will start a cycle which will ultimately lead to the rotting of the forests themselves thereby defeating the purpose of the effort. In spite of the multiple problems and issues, the carbon credits market is growing at a very fast rate. WORLD CARBON CREDITS MARKET The world carbon credits market is the one fastest growing market in the world. According to estimates, the market is expected to grow to between â‚ ¬ 4.6 to â‚ ¬ 100 billion by 2010, with the former estimate based on purchases of carbon credits limited to compliance only, and the latter estimate subject to international political developments. However, the Kyoto deadline of 2012 for compliance is being pegged as the accelerator for market growth and estimates say that as end of the compliance period approaches, trading will go up exponentially with the market capable of reaching as high as â‚ ¬ 150 billion. The largest current market is the European carbon credits market (EU ETS) which opened on 1st of January 2005 and began trading at â‚ ¬ 6.7 per ton of CO2. Both, prices and volumes have gone up since then and currently carbon credits are being traded at approximately â‚ ¬ 30 per ton of CO2. The volumes are expected to rise up with massive demand coming from US, Germany, China and Japan in the near future. US which has not yet ratified the protocol is one of the largest generators of emissions, generating up to 25 per cent of the world CO2 emissions every year. INDIA’S PROSPECTS India has a huge advantage when it comes to the carbon credits market. In the new regime, the country could emerge as one of the largest beneficiaries accounting for 25 per cent of the total world carbon trade, says a recent World Bank report. The country’s dominance in carbon trading is expected to be driven, not so much by the domestic industry, but more by its huge tracts of plantation land, estimated to be over 15 million hectares, much larger than Australia which aims to be a major player in emission trading by adding 2 million hectare plantation by 2020. Seeing the importance of the prospects in the Indian market, World Bank entered into an agreement with Infrastructure Development Finance Company (IDFC) in 2002 wherein IDFC was given the task of handling carbon finance operations in the country for various carbon finance facilities. World Bank also earmarked an initial investment of $ 10 million aid carbon finance to IDFC-financed projects that meet all the required eligibility and due diligence standards. Identifying the opportunities the Indian industry has already taken proactive measures. A large number of domestic companies have initiated projects in diverse areas such as energy efficiency, co-generation, natural gas alternative fuels and hydel power. But the potential is still untapped. Currently, there are only about 225 projects in India which are moving towards taking advantage of this concept as compared to the current global requirement of 350-500 million tones of additional carbon credits. Much depends on how well India can capitalize on the current scenario. If the Indian industry and government cooperate Indian stands the chance of creating a $ 5 billion carbon credits market in the next seven years. PROTOCOLS FOR THE GENERAL PUBLIC: No matter who does what, it is advisable for general public to do small things that would definitely help fight the climate crisis and purify the environment. Drive Smart! A well-tuned car with properly inflated tires burns less gasoline- cutting pollution and saving you money at the pump. If you have two cars, drive the one with better gas mileage whenever possible. Better yet, skip the drive and take public transit, walk, or bicycle when you can. Buy Local and Organic vegetables. Did you know the average urban Indian meal travels more than 1,500 miles from the farm to your plate? Think of all the energy wasted and pollution added to the atmosphere not to mention all the pesticides and chemicals used to grow most produce! So go to your local organic farmer to get your fruits and veggies. Support clean, renewable energy. Renewable energy solutions, such as wind and solar power, can reduce our reliance on coal-burning power plants. Replace incandescent light bulbs with compact fluorescent bulb: Compact fluorescents produce the same amount of light as normal bulbs, but use about a quarter of the electricity and last ten times as long. Each switch you make helps clean the air today, curb global warming, and save our money on our electricity bill. Become a smart water consumer. Install low-flow showerheads and faucets and youll use half the water without decreasing performance. Then turn your hot water heater down to 120 °F and see hot-water costs go down by as much as 50 percent. Buy energy-efficient electronics and appliances. Replacing an old refrigerator or an air conditioner with an energy-efficient model will save you money on your electricity bill and cut global warming pollution. Look for the Energy Star label on new appliances. Plant a Tree, protect a forest. Protecting forests is a big step on the road to curbing global warming. Trees breathe in carbon dioxide, but slash-and-burn farming practices, intensive livestock production, and logging have destroyed 90 percent of the native forests in the United States. And you can take action in your own backyard - planting shade trees around your house will absorb CO2, and slash your summer air-conditioning bills. Reduce! Reuse! Recycle! Producing new paper, glass, and metal products from recycled materials saves 70 to 90 percent of the energy and pollution, including CO2 that would result if the product came from virgin materials. Recycling a stack of newspapers only 4 feet high will save a good-sized tree. Pleasebuy recycled products! As the clichà ©s go â€Å"Better late than never† and â€Å"Better safe than sorry†, think about the fact that these very banal statements were thought of for a reason in the first place and were based on common observations. Thus, it is now time to be prudent rather than judgmental. CONCLUSION: The carbon credits market is a liquid market as of now. And there is nothing to support the fact it will remain the same in the time to come. But India needs additional sources of revenue to finance its infrastructural requirements and feed its ‘100 billion’ population. Even if the market stops growing in the future or ceases to exist, the non monetary effects for an agricultural economy like ours are huge enough to make the risk worth while. Considering the environmental benefits of carbon credits system, the idea is still in smoke, there is no clear picture as there lacks a global regulatory body that would control all activities and hence monitor every trade that happens and provide a much clear picture whether results are coming out of it or not. I would say that the world should start off with carbon taxes as it would initiate the seriousness and the thought process, and in the meanwhile, create a global general regulating body omitting majority of third parties and come up with a strong regulated and networked body of the carbon credit system. If proper monitoring is done, and positive results are indicated, the carbon credit system can pave way for a great future. Research Papers on Global Warming and Carbon CreditsRelationship between Media Coverage and Social andDefinition of Export QuotasThe Project Managment Office SystemBionic Assembly System: A New Concept of SelfIncorporating Risk and Uncertainty Factor in CapitalMarketing of Lifeboy Soap A Unilever ProductGenetic EngineeringOpen Architechture a white paperAppeasement Policy Towards the Outbreak of World War 2Twilight of the UAW

How To Use the Spanish Verb Parar

How To Use the Spanish Verb Parar Although the Spanish verb parar is a cognate of the English verb pare, its meaning is far different: It generally means to stop or to halt something or someone, and the words most closely related to parar are usually related to the idea of something being stopped. Parar is conjugated regularly, following the pattern of hablar. Sample Sentences Using Parar Parar can function as either a transitive or intransitive verb. It can be used, respectively, to say that something is being halted or that that someone or something is stopping or that an activity coming to an end. Some examples of parar used transitively: El policà ­a me parà ³ cuando manejaba el auto de mi mam. (The policeman stopped me when I was driving my mothers car.)En el minuto 11 pararon el partido entre Espaà ±a y Ecuador. (In the 11th minute they halted the match between Spain and Ecuador.)Quieren parar la cosecha para combatir el trabajo infantil. (They want to stop the harvest in order to fight child labor.)Vamos a parar la privatizacià ³n del petrà ³leo. Were going to stop the privatization of oil. In sports usage, intercept can sometimes be a good translation: El portero parà ³ tres penaltis tras la prà ³rroga. (The goalie intercepted three penalty kicks in overtime.) Examples of parar as an intransitive verb: El coche parà ³ en el lado del camino. (The car stopped on the side of the road.)Vamos a parar para rehidratarnos y para descansar. (We are going to stop to rehydrate ourselves and to rest.)Quiero que no pare el concierto. (I hope the concert doesnt end.) The reflexive form pararse can also be used to refer to a person or thing stopping rather than being stopped. Me parà © cuando lleguà © al camino. I stopped when I arrived at the road.No nos vamos a parar a explicaros cà ³mo hacerlo. Were not going to stop to explain to you how to do it. ¿Te paraste a pensar que deberà ­a? Did you stop to think what you should do?Ella se parà ³ frente a mi, sujetando mis hombros. She stopped in front of me, grabbing my shoulders. Using Prepositions With Parar The phrase parar de followed by an infinitive refers to the stopping or quitting of an action: Los Tigres no pararon de festejar en el vestidor. (The Tigers didnt stop celebrating in the locker room.)Hay muchos beneficios de parar de fumar. (There are many benefits to quitting smoking.) The phrase parar en often suggests remaining stationary or staying somewhere: Me parà ³ en la puerta de la habitacià ³n y di un leve toque a la puerta. (I stood at the door of the room and lightly knocked on the door.)Mientras que en una tour de Rumania, paramos en el hotel Wolf en Bran. (While on a tour of Romania, we stayed at the Wolf Hotel in Bran.) The phrase sin parar is very common and refers to something happening nonstop or continuously: Bailamos sin parar en San Isidro lloviera o hiciera sol. (We danced all the time in San Isidro, rain or shine.)Javier comà ­a sin parar con una sonrisa en los labios. (Javier ate nonstop with a smile on his lips.) Words Related to Parar The past participle parado often refers to being unemployed or otherwise idle. As a personality trait, parado can refer to someone being timid; sometimes it is used pejoratively to refer to someone unambitious. In can also refer to someone being taken aback or surprised: Grecia emplear temporalmente a 50.000 parados en trabajos para la comunidad. (Greece will temporarily hire 50,000 unemployed people in community jobs.)Mi hijo es muy parado, y por esta causa a mi hija le gusta controlar la situacià ³n. (My son is quite timid, so my daughter likes to control the situation.)Estaba viendo en la televisià ³n como siempre y me encontrà © con algo que me dejà ³ parado. (I was watching the television as always and ran across something that left me stunned.) A parada is a place where vehicles stop to pick up or drop off passengers: La parada de autobuses se encuentra a la salida del aeropuerto. (The bus stop is found at the airports exit.) Key Takeaways Parar is a common verb usually meaning to stop or to halt.Parar can be used transitively (with a direct object) or intransitively (without an object).Sin parar is a common phrase meaning without stopping or continuously.

Definition of family Essay Example | Topics and Well Written Essays - 1000 words - 1

Definition of family - Essay Example This essay discusses that there prevailed among the American whites a form of monogamy easily terminable on both sides, which was called the â€Å"pairing family.† The issue of the married pair was known to everybody knew and identified by everyone: there was without a doubt who was to be referred to as father, mother, daughter, son, sister or a brother. However, these names were in fact used rather in a different way. The man not only referred to his own young ones as his daughters and sons but also the kids of his brothers, and they referred to him as the father. The kids of his sisters, on the other hand, he referred to them as his nephews and nieces, and they referred to him as their uncle. In the modern world, it is very hard to define family. This is so because parents nowadays have little influence on their children. Children are mostly influenced by their peers and also by the media. Children are influenced negatively by whatever they learn on the television and on the internet. Parents have also delegated the duty of molding their children to teachers. It becomes very hard for a teacher having several pupils to monitor and tutor each and every pupil closely. Parents spend most of their time working. This means there is no or less family time. There has also been a case of neglect of children by parents leading to the suffering of children. This has led to children being sent to foster homes. Hence it can be concluded that family is anyone who gives you a sense of belonging, care, love, and protection.

Policy formation Essay Example | Topics and Well Written Essays - 750 words

Policy formation - Essay Example Allied health comprises healthcare professionals including doctors, pharmacists, nurses, therapists, nutritionists, counselors and dieticians comprise (Hamburg, 2015). There is necessity  for effective policy creation and implementation that would enhance proper healthcare in the nation. Allied health are vital to the nation’s well-being and provided the fact that majority of persons working within the healthcare parameters are not sufficiently educated and trained, there is an urgent need for creating policies that would ensure only well trained and qualified personnel work as healthcare service providers (Lizarondo, Grimmer & Kumar, 2014). Ailments such as lifestyle diseases emanate from causations that are avoidable when allied health professionals held with high consideration in terms of education, training and employment (Hamburg, 2015). For instance, carcinogens and mutagens introduced to food products due to the negligence of manufacturers cause cancer. Some manufacturers use dangerous (carcinogenic and mutagenic) substance in the production of food in a bid to enhance productivity and revenue for that matter. Policies advocating for the reduction of health personnel illiteracy can help in this measure, especially nutritionists and dieticians are well trained and allowed to access ever food product before they are distributed in the consumer market. The same applies to drugs. An accurate case scenario occurred when the painkiller, Vioxx, was released in the market. The drug had an adverse chemical composition that resulted in massive deaths of American citizens and many others around the globe, a disaster that wo uld be avoidable if proper policies were in place to oversee healthcare professionals’ competency. In the formulation of the policy, it should be observed as government responsibility to establish relevant infrastructure for education, training, professional assessment of the trained and for the

Ratignolle’s delivery Essay Example for Free

Ratignolle’s delivery Essay The story commences with Edna Pontellior, her husband and family, spending their summer holidays on Grand Isle. Ratignolle who was presently pregnant that time and her family, was also there for vacation. Reisz, a great pianist, was also there for the holiday. Her playing of the piano awakens Edna’s concealed desires and passion. We are also introduced to Robert Lebrun who courts women in the summer season, in particular married women. Edna caught his picture. Robert persuades Edna to be true to herself by articulating her own needs and desires. They fell in love with each other and since she’s married this pointed him to detach himself from her and to look for his destiny in Mexico. Upset, Edna chose to put her desires before her family. In the course of realizing her true character, she paints and sketches and deserts her obligation as a wife and mother. She continued to be good friends with Reisz and Ratignolle. She has an affair with Alcee Robin, a womanizer, but is still feel warmth for Robert. She left her house and rents a tiny house that looks like a pigeon’s house. The leasing of the house was compensated by the little income she produces by selling her paintings. When Robert came back, Edna struggle to revive her relationship with him by telling him that she is an independent woman and not concerned with social mores. She plans to leave Leonce. When she went to Ratignolle’s delivery, Edna was told to reassess her decision as it will damage her two sons. She drowns herself after she found out Robert’s goodbye note that tells of his love for her and after realizing that she cannot go on with her life with Leonce. And being a divorcee in this society was unthinkable. Purpose: The purpose of the novel is to show how women are treated and to show how valuable a woman’s feelings are. It gives us a view of the demands of society and the needs of individuals. Women should be treated fairly and that they should be given the respect they deserve. It not about how you should live in the eyes of others, but how you live your life the way you want to and you know how much you deserve that kind of life. Main Characters: Mrs. Edna Pontellier is the main character in the book that awakens to a new life as she finds out her independence. She is the young wife of Leonce Pontellier and the mother of Raoul and Etienne. She falls in love with Robert Lebrun. Edna is honest about her feelings for Robert and of her disappointment with Leonce and the tradition of marriage. This is revealed in her dismissal of social principle and traditions which she felt have caged her. During the rest of the novel, she lives in New Orleans, wasted her time with Reisz, had an affair with Alcee Arobin, moves into her own small house, deserts her old life, and affirms her love for Robert. Mr. Leonce Pontellier is Ednas wealthy, traditional husband. Although he rarely shows his love through material things, he often shows his disappointment through rage. He perceives Edna to be reckless, and seek for help from Dr. Mandelet as to her moody temperament. â€Å"It would have been a difficult matter for Mr. Pontellier to identify to his own satisfaction or any one elses wherein his wife failed in her duty towards their children. It was something which he felt rather than perceived, and he never voiced the feeling without subsequent regret and ample atonement (8). † He went to New York for a business trip as Edna moves out and falls in love with Robert Lebrun. Robert Lebrun is the younger, attractive, teasing man with whom Edna falls in love with. Robert is a clean-shaven young man with the stand for of a bohemian and doesn’t care about the world. He smokes cigarettes because he can’t pay for cigars. He works in New Orleans as a clerk and visits his mother in Grand Isle. Even though he honestly loves Edna, he leaves her two times without following through on his feelings. â€Å"Robert spoke of his intention to go to Mexico in the autumn, where fortune awaited him (4). † In the end, he left a note that said: I love you. Goodbye, because I love you (132). Robert struggle to resist on his feelings for Edna because he knows it was not right to love a married woman. Thats why he left to Mexico. The insight of this caused Edna to drown herself. Adele Ratignolle is the personification of perfect womanhood from this era, mother of five children, and idyllic wife to Alphonse Ratignolle. She becomes a close friend of Edna while at Grande Isle and watches out for her friend in the ways of love. She knows the power of her own femininity and cautions Robert not to play with the old fashioned sense of feminism that Edna has. She exemplifies everything about femininity and womanhood of the last century. She is faithful to her husband, gives birth every two years, and embellishes herself with sumptuous outfits and jewelry. She dependent on her family, and is remarkable for her beauty. Mademoiselle Reisz is the unconventional single pianist who charms Edna with her Chopin Impromptu at Grande Isle. She is a close friend of Robert Lebrun, who writes to her asking for a performance of Chopin for Edna any time she desires. Reisz embodies everything that Ratignolle does not like being independent, carefree, a single life with no children, and a life overflowing with art. She brings out the subliminal feelings of Edna to Robert and to her independent spirit. She helps in Ednas view of life and love changes. Alcee Arobin is the young, charismatic, scandalous man who seduces Edna into his arms. He’s one of which Edna spends time with. He is a womanizer, gambler, and businessman. Raoul is one of Edna and Leonce Pontelliers sons. He becomes slightly ill making Leonce to shout at Edna for being irresponsible. Etienne is the other son of Edna and Leonce Pontellier. The Colonel is Ednas father who was an officer in the Confederacy in the Civil War. He like the parties, singing, dancing, and drinking at the Ratignolle parties and tries to influence Edna to come to his sisters wedding. He questions why Edna and Leonce do not spend more time together at night. Madame Lebrun is Robert and Victor’s mother. She manages the cottages in Grande Isle, and is friendly with Edna in New Orleans. Victor Lebrun is Roberts younger brother and the fortune of Madame Lebrun. He flirts with Edna and frequently tells her how beautiful she is. He also went to Ednas dinner and spends time with her in New Orleans. Conflict and Resolution: One of the conflicts in the novel is the married life and society’s prospect of men and women. It is a prejudice of gender roles in the society. Women did not have the freedom to do what they want because they are viewed as dependent to men and just to stay at home. The mother-women seemed to prevail that summer at Grand Isle. It was easy to know them, fluttering about with extended, protecting wings when any harm, real or imaginary, threatened their precious brood. They were women who idolized their children, worshipped their husbands, and esteemed it a holy privilege to efface themselves as individuals and grow wings as ministering angels. (8) Leonce believes that Edna is not doing her womanly task and is an irresponsible mother. He believes women must be inclined to their children, household chores, and their husbands. And when Edna starts to show signs of independence, he lost his temper and was filled with disappointment and resentment. It relates to the novel as Edna looks for a source of income and eventually sells her painting to earn an income. And because of that, the consequence of the things she did was imposed to her child. â€Å"He reproached his wife with her inattention, her habitual neglect of her children. If it were not a mother’s place to look after children, whose on earth was it? (6)† Edna realized that she can’t portrays the person the society wants her to be and resolves that problem by changing the way she lives her life. Edna takes actions according to her own desire, with no consideration to Leonce. She goes out alone, visits friends by herself, and eventually annoys her husband. Leonce has trouble dealing with his wifes new free character and thinks her to be mentally uneven. Edna believes that she can be an artist and a lover and be independent. It was evidently clear that women were seen as property of their husband. This is illustrated from Leonce Pontelliers straightforward comments like â€Å"Looking at his wife as one looks at a valuable piece of property which has suffered some damage (2). † This was resolved when Edna left the house and when she eventually gave up and went to the ocean to drown than go back and enslave herself from the hands of her Leonce. Edna doesn’t want to depend on other people and doesnt want anyone to depend on her. She just wanted her independence, to be what she wants to be in her own way, and to not to give up her life and soul for her children. She wants to live her life for herself and to her affair with Robert. Edna admits to never belong to anyone again which in turn, brings her ahead of her time and out of the typical female of her time. Setting: The novel was set in 1899. This is the time when the Industrial Revolution and the feminist movement were starting to become known but were still outshine by the general attitudes of the 19th century. Grande Isle is the summer dwelling place for the Pontelliers and Ratignolles. They reside at the Lebrun cottages during the summer months. Edna and Robert meet and spend their time together while on Grande Isle. The Lebrun family owns the cottages at Grande Isle where the beginning of the story takes place. Madame Lebrun manages them and befriends Edna Pontellier. Next is at Kleins, it’s the hotel close to Grande Isle where Leonce Pontellier use up much of his time and money. The Carondelet Street in New Orleans is where Leonce Pontellier does much of his big business and bump into Robert Lebrun for quite a few times. The pigeon-house is Ednas new small home, where she has only one servant. This is where she paints, and finds freedom and independence. She sometimes visits her children at their grandmothers and goes back home to her independent, single life. She likes having time to herself, and knowing on her own when and where she wants to see other people. Edna and Robert rouse their relation by the ocean. Edna loves the water and learns how to swim, spending most of her time. Edna expresses her outlook of the beach, with the blue sky and ocean that makes her imagine of her youth. She talks of the view as a painter longing for a canvas to create an art. She then meets her end, while drifting deep into the ocean. Language Devices: The novel was full of symbolism where in each narrative section, there is a central and dominant symbol that adds meaning to the content and to emphasize some delicate point the author made. First symbol is the Art because it is a symbol of freedom and failure. It is through the progression of trying to be an artist that Edna achieved the utmost point of her awakening. She perceives art as a way of self-expression and of self-assertion. When Edna arrives, Adele Ratignolle is folding laundry. She abandons it to entertain her dear friend. Edna shows Adele her paintings and desires to paint Adele. She values her opinion greatly and hopes for positive feedback on her work. She humbly revels in Adeles overt appreciation of her painting. She gives her several as gifts, greets Monsieur Ratignolle and leaves, contemplating her life and her feelings for her friend. Birds are the major symbolic images. They symbolize the means to communicate and entrapment of women like the two birds in the cages. Flight is another symbol linked with birds because it acts as a place for awakening. The capability to spread your wings and fly is a symbolic theme that happens often in the novel like when Edna escapes from her home, her husband, her life and leaves for the pigeon house. Reisz address Edna for the need of having strong wings in artistic happenings â€Å"The bird that would soar above the level plain of tradition and prejudice must have strong wings. It is a sad spectacle to see the weaklings bruised, exhausted, fluttering back to earth (96). † Like these birds, Edna is ensnared by societys expectations of women, since she is not suited for the role of a mother and domestic wife. As the parrot talks with a language which no one knows, Edna convey her inner desires to flee from societys truss that stay silent and invisible to those around her. And like a newly emerged baby bird, she finds safety in the pigeon house, as she find out of her place in the world and fight against societal principle. In the last chapter of the story, Edna saw a â€Å"bird with a broken wing was beating the air above, reeling, fluttering, circling disabled down, down to the water (135). † Like the bird, Ednas wings are not strong and spirited enough to survive as a person fighting against societys advocate to be traditional. Edna is fully dressed when first introduced in the novel. Slowly over the line of the novel, she removes her clothes. This symbolizes the peeling of the societal rules in her life and her increasing awakening and stresses her physical and external self. Ednas dress counters the peripheral nature and it also opposes her inner nature. It signifies the partition between her and her surroundings and between her social character and her awakening nature. When she commits suicide, she was naked. She drops everything she has in her quest. The moonlight symbolizes the fight Edna has with the perception of sexual love and romantic love. At the end of chapter ten, subtle images of strips of moonlight (34) are introduced with strong sexual feelings. It suggests that this combination characteristically expect the problems Edna will have shaping the connection between sex and romance. The ocean is a sign for freedom and escape. Edna remembers the Kentucky fields in her childhood as an ocean, she learns to swim in the bay, and she then flee into the sea. The ocean is also a foundation of self-awareness, both an external knowledge of the growth of the universe and an inner obsession with self. The sound of the waves calls to her, console her throughout the novel, and proceed as a constant sign in the novel. Womens bodies are prone to moisture, blood, milk, tears, and amniotic fluid, so in drowning the woman is immersed in the womanly natural element. For Edna who had found freedom in the ocean, drowning brings her back inside herself. Sleep is a significant figurative pattern consecutively through the novel. Ednas seconds of awakening are often lead by sleep and she does a great compact of it. Sleep is also a mean of escape and patching up her worn out emotions. Another language used in the novel is a metaphor. The author uses metaphor to speak about the character of Edna towards the end of the novel. The author uses feelings to utter the feeling and entrapment that in the long run, lead to a lethal end. Describing Edna starts in a descending coil into the rebirth of her mind, to conclude in a sensual reawakening when Edna recognize what fear is, but also what strengths she had. The author assimilates a water pattern as a metaphor for Edna’s rebirth and sexual awakening. In Chapter 6, as Edna begins to awaken to her position in her world, the voice of the sea describes the start of a new world. The start of things, of a world especially, is necessarily unclear, muddled, and very troubling. â€Å"The voice of the sea is seductive; never ceasing, whispering, clamoring, murmuring, inviting the soul to wander for a spell in abysses of solitude: to lose itself in mazes of inward contemplation. The voice of the sea speaks to the soul. The touch of the sea is sensuous, enfolding the body in its soft, close embrace (135). The sea is a dominant metaphor in the novel. The sea has stood for ancient chaos and danger. In Chapter 10, Edna swims out into the ocean, only to feel an unruly fear. The author also draws awareness to the sea as a source of life and new birth. Ednas learning how to swim present a point as she swims with dominated control towards the limitless in which to mislay her. The sea has opened up a new area of discovery for Edna. By the storys end, Edna had given in to the authority of self-discovery and self-actualization that was voiced by the sea. As Edna begins her final walk into the bay, the sea signifies new birth, as Edna go into the water naked in the open air (135) as susceptible as a newborn infant. By combining these water metaphors with diverse awakenings, the author constructs a link between the ocean and Ednas feelings. Sleep and wakefulness also serve as metaphors throughout the novel. For Edna, to be awake is â€Å"to realize her position in the universe as a human being, and to recognize her relations as an individual to the world within and about her (14). To be awake is to recognize. To be awake is to be open-minded. At times, the author makes the metaphor precise. Like having literally awakened from her sleep, Edna metaphorically awakens to the dramatic details of the world and asking How many years have I slept? The whole island seems changed. A new race of beings must have sprung up, leaving only you and me as past relics (43) As with the metaphor of the sea, the metaphor of wakefulness concluded in the last chapter. Edna did reflect and realized her essential seclusion from the old world, and her need to enter a new one, when she lay awake upon the sofa till morning (134). They are associated with restlessness, and unawareness with sleep that Edna avoided. She is, greeted by the sea to an untainted kind of sleep as the sea, like a mother comforting a sleepy child. The voice of the sea speaks to the soul. The touch of the sea is sensuous, enfolding the body in its soft, close embrace (15). unaided in the sea, Edna will sleep the sleep of death but the story entails her to be more awake than those she left in the old world. Work Cited Chopin, Kate. The Awakening. Bantam Books. New York, 1992.

Narrative †My Interests :: Personal Narrative Essays

Narrative – My Interests I am interested in anything that is interesting. Eclecticity seeps into my brain much more easily than the thunderingly similar data of a single concentrated topic area. Though I tend to gravitate towards computer, science, and math information, I will just as likely find an article on a political, religious, or historical topic just as interesting as an article on how astronauts keep their Coke fizzy in space or a book on how public key encryption works. My interests are gauged by how much time I spend in each of them. I spend time on my personal relationship with Christ (greatest interest), computing, writing, performing trumpet, and cycling, in order. Though I do not spend most of my daily time actively engaging in monastic exercises of personal study and reflection, or even in what would popularly be considered religious activity, I have determined to mold my entire life, moment by moment, in a way that is pleasing to God. This is my greatest interest. The second-most done activity in my life is computing, as it is currently my job. I do try to spend some time off the clock exercising this interest, but if allowed free in the wild, it would probably take third place to the next interest: writing. I enjoy writing very much. My writing topics and style tend to match my eclecticity, though I enjoy the role of an essayist-poet most of all. I have written many instructional articles, though I have lately stayed away from them due to my over-exercise of that area of writing. I enjoy poetry, and while few poets ever put bread on the table and write substantial amounts of poetry, I am not motivated by anything primarily for money and find poetry an expressive way to communicate things that prose is unable to. I have played the trumpet since the end of third grade and have become fairly accomplished at it. Music is important to me, and I find the practicing every day to be a satisfying relaxation. When I have time to ride my bicycle, I do. At one point, I used to actively train and race, when I came out of obesity and worked more diligently on my physique than I am now.

Movie Analysis: Scent Of A Woman Essay

â€Å"HoooHaaa!† A few days ago, I chose to view and analyze the popular movie Scent of a Woman. I had never seen the movie before but had only heard good things about it. I can now say good things about this movie from personal experience. This film was extraordinary. The movie Scent of a Woman is about Oscar winning actor Al Pacino who plays a retired Lieutenant Colonel Frank Slade, an embittered Army veteran who is now blind, not to mention alcoholic, angry and foul-mouthed. Of course, he’s also witty and bright to say the least. Slade is looking to have the last of his kicks before he â€Å"blows his brains out.† However, Slade is not alone is this journey. He ends up taking young student Charlie Simms, Slade’s Thanksgiving aid, along for the ride. In the next few pages, parts of this film that were accurately and inaccurately portrayed regarding sexuality and explanations for the behaviors presented by the main character, Lieutenant Colonel Frank Slade, in the movie Scent of a Woman will be reviewed. Sexuality as defined on the first day of class is the way we act or behave; our preferences or orientation. Everyone of us has a different view of sexuality in general, in others, and in ourselves. The first time we encounter Lieutenant Colonel Frank Slade we get the impression of a loud-mouthed, crude, old geezer whose only form of entertainment is to brutally insult strangers and talk about women in a politically-incorrect fashion. He’s definitely not likable and even scares Charlie a little bit. After a while, we learn his reason for his trip; Slade’s going to take himself on â€Å"a little tour of pleasures,† such as visiting his brother and making love to a nice lady. After that he’s going to kill himself. Why anyone would want to do this is very hard to understand. As the movie progresses, we actually start to pity the Colonel. He blinded himself in a stupid grenade-juggling accident, and he desperately needs a woman in his life but feels that with no eyesight he could never find one. He keeps knocking things to do off his list, and as the list gets shorter Charlie keeps watching with growing alarm for Frank’s safety. Slade, as I said earlier, comes off as a very bitter man and talks a lot about women  very explicitly and provocatively. At first, he comes off as offensive and very chauvinistic. But as the story goes on and Slade begins to open up to Simms, it becomes apparent that Slade’s crude and blunt language about women is only his aggressive way of sharing his loneliness and his need to love a woman and wake up next to her in the morning. He describes women in a fashion that shows a true appreciation for the female body, the scent and touch of a woman, and a real sensual understanding and perception of true femininity. He meets a beautiful woman while dining with Charlie and they approach her and Slade dashingly and charmingly convinces the woman â€Å"Donna† to allow them to sit with her and learn to tango with him. Slade wisps Donna off her feet and makes her forget that her expected dinner date is very late. It is in this scene that Slade’s compassion and gentleness comes out. I found Slade to be confident in his sexuality but very alone. I also think he is more than accurate on understanding sexuality in general concerning women. He, at first, talks about women like they are meat; only things to pleasure men. The definition of a stereotype is â€Å"a belief that all members of a particular group have certain characteristics† ( Byer & Shainberg, p. 19). Unfortunately, Slade represents, although over-exaggerated, the way many men view women in today’s society. Viewing women as inferior to men and speaking of them disrespectfully shows a very inaccurate view of females. Slade appears to be very stereotypical of women and sex. Slade’s behavior towards others, especially Charlie, is understandable but certainly not condonable. He is bitter because he is not the young, powerful, seeing man that he once was. He was recognized as a courageous solider of war and now can barely recognize people himself due to his blindness. Throughout the movie, he constantly offends, belittles, embarrasses, and  frightens almost every person he comes into contact with. It is obvious the lack of self-fulfillment he has through his constant outbursts of rudeness and his plan to kill himself. He doesn’t see what he has left to live for; he is blind, old, unloved, and most importantly, alone. He behaves this way due to his loneliness and out of bitterness and defensiveness. Finally at the end of the movie, Charlie convinces Slade to not kill himself because he has so much more to give than he thinks he does. Slade decides to go to Charlie’s school and defend him in a school trial to show is love for Charlie and the compassion he has for him. Slade doesn’t show a huge turn around in his behavior at the end of the movie, but there are definitely signs of the Colonel having a different outlook on life and the world he initially showed so much hate towards. Although it comes across in the beginning of the film that Slade has a very false and almost perverted view of sexuality, it is later seen that Slade’s loss of eyesight causes his other senses to become heightened and I think causes him to deeply desire kinder and more fulfilling things like the true love of a wonderful woman. I truly enjoyed this movie and analyzing its character’s views on sexuality.

Poverty, What Makes People Poor

The rich, the middle class, and the poor; are described by the way we live and the amount of money one has. There are many different ways of describing what poverty is, whether it is by how you live, how much money you have, or in statistical terms. Poverty isnt always a bad thing it is just another way of living, another way of life. There are different kinds of poverty that you can measure. There is relative poverty that can be measured to the rest of the population. Relative poverty is measuring less than fifty percent than the average income or wealth that a person has. That means that if you make less than half of what the average person makes you are poor. Relative poverty still means that you are able to survive, but not to the standard that most are at. There is also absolute poverty. This means that you are unable to provide the necessary things that you need to survive in your daily life. Things like food shelter and medical attention. This is the measure that has set The Poverty Line developed by the Social Security Administration. The current poverty line is measured at $16,588 for a family of four. The poverty line is measured by the emergency food budget times three. This means that the food that a family needs to survive multiply by three. You must think that the family must pay for their bills, mortgage, and their food with this money. Seventy percent of a families income goes to house them. According to the United States Census Service there are 34.5 million Americans that are poor. This consists of 12.7 percent of the United States population. This is an under estimate of the real poverty rate because the poverty line is very conservative. About eleven million people are just above the poverty line. United States has the highest poverty rate of the worlds industrialize countries. Some people have it worse than other people. For instance women make up two-thirds of the adult poor population. This could be the cause of many things like divorce, and poor job opportunities. Even though the men and the women get divorced the men income still tend to rise. The single parent household that is headed, by a women tend to have a high poverty rate. Twenty nine and nine tenth percent of single parent families are headed by females. African American females are three time to be poor. Black female head 40.8 percent of black households. Women earnings are seventy cents to the dollar to a male worker. Children are also affected by the single parent families and are the cause of high poverty rate. Children make up 26 percent of the United States population. But they make up forty percent of the poor population. This means that 18.9 percent of all children are poor. Fifty five percent of these children are under six years old. The infantalization of poverty is the fastest growing group in poverty. This can be caused by divorce, wedlock, or a death of a parent. Children out of wedlock are more likely to be poor than any other children. There are many myths about poverty that may lead some people on. One myth is that many people think that the poor do not want to work. In reality, 41 percent of the poor worked and 13 percent of the poor work full time. Even though some people can work forty hours a week they still cant make the poverty line. The minimum wage does not keep up with the inflation of the dollar. Only about 3.5 percent of the poor population, can work, but dont. The two earner families are also the fastest growing group in poverty. Another myth is that most people on welfare are cheating the system. This however is not the case, only about five percent actually cheat the system. This is no more than another government program. The United States is not as generous on the welfare system as it is. The fact is that the United States are very stingy about their welfare system compared to other industrialize nations. Another myth is that people live off the welfare system and doesnt want to get off of it. Most people go off of the welfare within the first two years. They dont want to be on welfare, circumstances put them on it. Like lost job, death of spouse, illness, disability, or a child at home. Some people blame the poverty on the person that is poor. Things they may say would be like, they are too lazy to work or they are taking advantage of the system. These people believe in the person blame approach. The person blame approach focuses on social problems stem from pathological defects in an individual. This approach requires a person to be repaired psychologically in order to fix the social problem. The problem with this is that there is no blame on the persons environment and the social system of society. It is very hard to isolate what has happen in a persons life that caused the problem. It is even harder to fix a persons problem. This would require too many more doctors, institutions, and medical facilities To blame the social system is to take the system blame approach. This means that you are blaming the social problems on a government, a society, and anything else that might act on an individual. System blame stems from situations in which individuals are involved. The problem with system blame is that it leaves off all the blame from the individual, saying that they have no agency, or the ability to act on ones own, no free will. The question that no one ever thinks to ask is: If we had no poverty would we still have the same kind of life. The answer is no. Poverty is a necessary form of the economic and social structure. Without poverty our society would most likely break down and inflation would sky rocket. Think if everybody had a job, money and a good standard of living. Wouldnt that make it harder to find and provide jobs. Employers would have to pay outrageous sums of money so the corporation can hire the employee. This would be a disaster because no one would need to stay at their job if there is no competition for it. The will and hard work of the citizens of this country has work to hard to throw it all away. Poverty effects not only the people who have it, but those who dont want it. In conclusion a poor person is not a diseases, not something that is contagious, but a living thing that everybody should think about. Most poor people are not a bad person, but a person that may have ran into some tough times in their life.